Use the 50th anniversary as an opportunity to educate the public about cardiovascular risk factors.

Strengthen the sense of pride and understanding among the volunteers in the Study about how their efforts have had a major impact on public health.

Enhance the reputation of the Heart Study so participants and their offspring will want to continue participating in on-going and future research.

U.S. News & World Report did a cover story that ran eight pages.

AP’s medical editor wrote a 30 inch story with a sidebar. The package, including two color photos, ran internationally and was picked up by more than 50% of the largest 250 papers in the U.S. based on clips we received.

USA Today ran the AP story as their lead piece in the Health & Behavior section. A number of other dailies ran the story Page 1. Most of the papers ran the story across three or four columns and carried the complete package.

The New York Times ran a major, staff-written feature that was also picked up by a number of other dailies who use the New York Times news service. The Los Angeles Times wrote a staff-written Page 1 story than ran above the fold and was carried by other newspapers who subscribe to the LA Times news service.

Good Morning America sent a camera crew and their medical editor to Framingham and ran a major feature. Science Friday, the major health show on NPR with a reported listening audience of more than one million, did a half-hour segment on the Heart Study.

National Public Radio’s weekend edition did a feature as did the local Boston NPR affiliate (WBUR). Chronicle, a popular, evening magazine format television show in Boston ran a 30-minute story on the Heart Study. ABC radio network picked up the AP story.

The Boston Globe ran a Page 1 story that jumped inside and covered a full page inside with sidebars, graphs and photos the day of the anniversary; a column in the health section focusing on the volunteers a few weeks earlier, and an editorial.