Among our current and former clients in the field: The American Business Collaboration for Quality Dependent Care, ARAMARK' S Work/Life Partnerships, AT&T’s Family Dependent Care Fund, Harris, Rothenberg International, Work/Family Directions, Alliance of Work-Life Professionals, Ceridian Performance Partners, College Coach, Beansprout Networks, and Blue Cross Blue Shield of Massachusetts.
Our efforts on these clients behalf include generating increased visibility and understanding for the importance of work/life benefits for employees and the role these benefits play in increasing the productivity and satisfaction of a growing number of working parents.
While our major thrust is to help organizations gain media attention for some of their most exciting work/life benefits, we also create and implement a number of marketing strategies to position our clients as work/life leaders and innovators.
We have worked with our work/life clients to:
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Develop and execute national, regional and local media relations campaigns. |
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Conduct research to determine best public relations tactics to influence such audiences as the media, employees and board members. |
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Develop and implement employee awareness and usage programs. |
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Create and implement public relations programs to launch new work/life products and gain wide media attention for an important report or study. |