Framingham
Heart Study Gardner Museum Center for Workplace Development American Business Collaboration Work/Family
Directions
Heart Study Gardner Museum Center for Workplace Development American Business Collaboration Work/Family
Directions
THE AMERICAN BUSINESS COLLABORATION
FOR QUALITY DEPENDENT CARE
FOR QUALITY DEPENDENT CARE
Wanger Associates was retained to publicly launch The American Business Collaboration for Quality Dependent Care in 1992 and remains the sole agency responsible for promoting the work of the largest business collaboration in American history.
The Collaboration has invested more than $100 million to fund some 1,000 child care and elder care projects in 68 communities across the country. We are responsible for publicizing the Collaboration's work in each of the communities as well as nationally.
The corporate participants whom we represent in the Collaboration: Aetna, Allstate, American Express, AT&T, GE Capital Services, Deloitte & Touche, Eastman Kodak, Citigroup, ExxonMobil, IBM, Johnson & Johnson Lucent Technologies, PricewaterhouseCoopers,Texaco, Texas Instruments, and Xerox.
Campaign Objectives
- To generate maximum national and local media coverage in the general print and trade media as well as women's magazines (Working Woman, Working Mother, etc.).
- To create widespread public recognition that dependent care is a serious business issue and not just another human resource program.
- To demonstrate that the investment of more than $100 million in funds meets the business goals of Collaboration companies.
- To enhance the reputation of the lead Collaboration companies as leaders in the dependent care movement.
Results
- Stories about ABC have appeared in more than 1,500 daily newspapers, including The Washington Post, Wall Street Journal, New York Times, Los Angeles Times, USA Today, St. Louis Post-Dispatch, Chicago Tribune, San Jose Mercury News, Atlanta Constitution, Boston Globe, and Miami Herald.
- The White House honored the Collaboration at a special ceremony hosted by First Lady Hillary Rodman Clinton. Awards for the Collaboration's work have been given by AWLP, Working Mother Magazine, and dependent care organizations.
- Every major television network has featured at least one story on the Collaboration.
- Stories about the Collaboration have appeared in BusinessWeek and virtually all the trade publications in the Human Resources and Work-Life fields.
- National Public Radio has done several stories on the Collaboration.
“Your ability to get over here in less than an hour, analyze our situation and create and implement a crisis communications effort on the run was amazing.”
“You dealt with the all the media in an exceptionally professional way and, in fact, some of the reporters complimented us on how well we were able to meet their needs.”
Anne Hawley
Executive Director
Isabella Steward Gardner Museum
Executive Director
Isabella Steward Gardner Museum